Northern Wind Appoints Mike Hollis as Executive Vice President of Sales, Enhancing Executive Team with Three Decades of Global Food and Seafood Expertise in Sales & Marketing

New Bedford, Massachusetts – May 29, 2024 – Northern Wind, a leading innovator in the direct off-loading, processing, and distribution of premium fresh and frozen scallops and seafood products, proudly announces the appointment of Mike Hollis as Executive Vice President of Sales. With well over three decades of proven success in seafood sales and marketing, Hollis brings a wealth of industry knowledge and strategic insight to his new role at Northern Wind.

In this role, Hollis will work closely with Northern Wind’s Executive team to lead the Sales & Marketing functions and the development, management, and execution of a comprehensive sales strategy that aligns with the company’s strategic objectives. Hollis brings a distinguished track record of achieving substantial, profitable growth and expanding market share for seafood products across multiple channels and geographies.

“We eagerly anticipate the contributions Mike will make to Northern Wind with his unparalleled expertise. His extensive background in global food and seafood sales and marketing, coupled with his proven leadership acumen, adds a dynamic dimension to our executive team,” remarked Ken Melanson, Founder & Chairman of Northern Wind.

For more than thirty years, Northern Wind has built a reputation as a reliable source of the freshest, all-natural scallops, harvested from the pristine waters of the North Atlantic. As a dedicated member of the American Scallop Association, Northern Wind is committed to providing responsibly harvested seafood products through sustainable and environmentally friendly practices.

Expressing his enthusiasm about joining Northern Wind, Mike Hollis stated, “I am thrilled to become part of the Northern Wind and broader Atlantic Sustainable Catch legacy. The company’s excellent reputation is well-known, and I’m looking forward to the challenge of continuing this legacy of excellence and helping drive accelerated, profitable growth”.

About Northern Wind®

Founded in 1987, and headquartered on the historic New Bedford, Massachusetts waterfront, Northern Wind is a subsidiary company of Atlantic Sustainable Catch. Northern Wind is a leading direct off-loader, processor and distributor of fresh and frozen scallops. They offer foodservice and retail accounts an array of frozen MSC Certified North Atlantic Lobster products and Ahi Tuna. Northern Wind is a member of the American Scallop Association and provides its customers with the freshest seafood products that have been responsibly harvested using sustainable and environmentally friendly practices. Northern Wind’s state-of-the-art facility is MSC Certified and also certified by the U.S. Department of Commerce Seafood Inspection Program for packing of USDC Grade A Fresh and Frozen Scallops. Northern Wind’s scallop brands include Five Star Premium, Captain’s Call, Mariner’s Choice, Sea Spray, and its retail brand Bon Cuisine. Their scallop brands, North Atlantic Lobster products and Ahi Tuna are positioned for international markets where offering seafood from sustainable fisheries is the foremost objective for retail supermarkets, club stores, national restaurant/hotel chains, ecommerce, and wholesalers seeking to provide their consumers with a memorable seafood experience. For more information regarding Northern Wind and its scallop brands and North Atlantic Lobster products contact us at 508.910.7944 or send us an email at

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